​The XFactor Events & Celebrations was founded by Jennie Freeman, a creative visionary dedicated to transforming ordinary moments into extraordinary experiences. The XFactor is a refined event brand built on the art of collaboration—working closely with clients to design celebrations that reflect their personal style, story, and vision.​Partnering with premier venues throughout

St. Louis, Jennie and her team bring elegance and intention to every detail, whether coordinating an intimate gathering or a grand celebration. TheXFactor also offers on-site event styling, décor design, and full coordination services to ensure every event runs seamlessly from start to finish.​Jennie’s approachable nature and creative direction make every client experience relaxed and enjoyable. At The XFactor, each event is thoughtfully designed and smoothly coordinated, allowing clients to fully embrace and celebrate the moments that matter most.